McFlurry X UNTOLD
2022 was the year that Romania's biggest music festival - Untold - roared back to life after the pandemic. And, of course, McDonald's was there to turn up the heat even more. We launched two limited edition McFlurry flavors inspired by the festival's high-energy vibe. But that's not all - we also rolled out some seriously cool activations and challenges that kept the party going. What about our legendary burgers, you might ask. They were cooked to perfection and served fresh at the first-ever pop-up McDonald's restaurant in Romania.
CREATIVE TEAM
AGENCY: DDB ROMANIA CD: ROXANA NIȚĂ AD: ANA-RAMONA TANASĂ CW: ALEXANDRU ILIESCU