McDonald's has been serving up mouth-watering burgers for generations. And now, we've taken things to the next level by perfecting our cooking process and making our burgers hotter, juicier, and more delicious than ever before. Through a series of three TV commercials, we showcased our latest improvements, all while keeping a close eye on our customers' unique eating habits. Whether you're a bun expert, a sauce aficionado, or a die-hard burger fan, we've got something for everyone because We Know Burgers.

The Bun Expert

The Sauce Hunter

The Taste Coach

CREATIVE TEAM

AGENCY: DDB ROMANIA CD: ROXANA NIȚĂ AD: TEODOR MINEA CW: ALEXANDRU ILIESCU