Looking For The MecVIBE @UNTOLD
12/01/2024
Looking For The MecVIBE
Young people exude a unique vibe with the power to drive real change, sometimes overlooked by the older generation. McDonald's aims to nurture and support this fresh energy, whether it's in art, sports, or music. To demonstrate this commitment, for the 2023 UNTOLD Festival edition, we launched a DJ competition in collaboration with DJ DARK, a prominent local DJ. Eight emerging Romanian artists were chosen to express their vibe and remix the iconic McDonald's jingle, resulting in "The MecVIBE." Following an engaging two-week contest, four DJs—two females and two males—won the incredible opportunity to showcase the MecVIBE at UNTOLD on the esteemed Tram Stage. But it didn't end there. McDonald's spread the MecVibe throughout the festival with exciting activations and two pop-up restaurants, along with McFlurry selling points.
CREATIVE TEAM
AGENCY: DDB ROMANIA CD: ROXANA NIȚĂ AD: ANA-RAMONA TANASĂ / TEODOR MINEA CW: ALEXANDRU ILIESCU / ALEXANDRA JITĂREL DESIGN: TEODORA BOTEZATU / DRAGOȘ APOSTOL