FIRST BANK - The Savior of Love
The Savior of Love
Romanians' only 100% adopted American holiday is Valentine's Day, so, naturally, First Bank wanted to steal the show. And because during February, Romania faces freezing cold temperatures, we quickly identified a problem we could solve: the lack of hot water many people had to deal with during that winter. To tackle this problem in a funny way, we presented the story of a couple and their hurdles during bath time. The solution? "From anywhere loan - The Savior of Love," First Bank's personal loan with a great interest rate they could use to install a central heating system.
CREATIVE TEAM
AGENCY: CHEIL CENTRADE ECD: MIHAI GONGU CD: ROXANA NIȚĂ AD: ANA RAMONA TANASĂ CW: ALEXANDRU ILIESCU