Scare Your Bank

As the only bank in Romania to make things the American way, First Bank wanted to celebrate Halloween in an unforgettable fashion. Therefore, we decided to fully use the opportunity and invited our competitions' clients to scare their banks. How? By applying for the "From Anywhere Loan" - the 100% online personal loan by First Bank - from in front of their banks. Those who scared their banks like that were rewarded with a "horrifying" small interest rate.

CREATIVE TEAM

AGENCY: CHEIL CENTRADE ECD: MIHAI GONGU CD: ROXANA NIȚĂ AD: ANA RAMONA TANASĂ CW: ALEXANDRU ILIESCU